Peelable IML
Aside from shelf appeal, Peelable IML is a means of driving consumer loyalty and enhancing sustainability through reusability.
Want to learn more about Peelable IML?
Find out all about the features of Peelable IML
Peelable IML: the benefits
Consumer engagement
Combined with DoubleSided IML, an IML label printed on both sides, a lot of extra label space is created which in turns creates a wealth of opportunities for consumer experience. The back of the label can contain recipes, games or funne messages, etc. accessible by peeling the label off.
Tear-off vouchers
Discount coupons, tokens for a free sample product, a points saving campaign: get creative with Peelable IML (in combination with VariableData IML for unique codes) to boost your sales.
Reusability
After removing the Peelable IML from the container, your consumer retains a neutral packaging to reuse over and again.
More label space
The backside of the Peelable IML label allows for more label space which brand owners can take advantage of.
Brand protection
A part of the label that can only be removed once, ensures consumers that the product is authentic and not counterfeit.
Spoon-in-lid packaging
Cutlery or prickers can be attached to the inside of the lid and be easily removed from the packaging, increasing consumer convenience.
Add a unique code to your Peelable IML label!
VariableData IML allows to add a unique code to your IML label. Once peeled off (using Partially or Fully Peelable IML), the unique code opens up a world of consumer engagement possibilities to drive interaction, loyalty and excitement!
Inspiring success stories
This innovative Peelable IML packaging allows Cinemark to kill two birds with one stone: the reward concept fosters strong customer retention.
