Easy removeable IML label for Mirage margarine
In a market segment where disposable containers are the norm, Mirage breaks the status quo by offering its margarine in a reusable container. At the heart of this sustainable packaging is Peelable IML, allowing consumers to easily remove the label after use, leaving them with a clean and neutral container that can be reused.
Sustainability as a core pillar
For companies in agribusiness and food processing such as Richardson -Mirage’s brand owner-, sustainability is no longer a buzzword but a core pillar. Richardson’s commitment to the environment is evident in their manufacturing, products, development as well as their choice of packaging.
The Canadian brand has chosen a mono-material packaging that is durable, dishwasher, and microwave safe, and reusable. Mirage margarine’s reusable container reflects the brand's commitment to sustainability and innovation, inspiring consumers to make environmentally conscious choices.
Peelable IML enabling reusability
The Mirage 907g margarine containers are decorated with Peelable IML. Peelable IML can be easily and cleanly removed by consumers after use, leaving them with a neutral container. The container can then be repurposed as a freezer container, storage box, or for other household uses.
This approach reduces the amount of plastic packaging that is discarded, promoting responsible reuse and sustainability.
Peelable IML labels are easily removable, while the backing is sufficiently strong to never spontaneously detach or loosen from the container. Mirage opted to add a Call To Action in the label design, a good move to invite consumer to actually peel the label off and reuse the container!”
Brian Roske, Regional Sales Manager at MCC Global IML.
Mirage’s margarine packaging is produced by Fourmark, a Canadian based manufacturer specializing in tailor-made packaging with an eye for sustainability. “Our dedicated team is on the edge of innovation, ingenuity is the foundation of our business. This molds together perfectly with Mirage's dedication to quality and functionality. Together with MCC Global IML’s labels, we delivered packaging that’s both practical and sustainable,” says Fourmark.
