Interactive IML labels are IML labels enhanced with a Digimarc Barcode. Interactive IML transforms the package into an intelligent packaging, offering added value in all stages of the packaging journey. This powerful label technology offers great benefits for packaging converters, distributors, brand owners, retailers as well as consumers:
- Achieve anti-mixing at the packaging producer and the filling lines
- Tracking and authentication of products
- Protection against counterfeiting
- Consumer engagement and interaction
- Big data through consumer information
- 20% faster checkout in stores
- Digital recycling passport making future hyper-sorting possible (HolyGrail2.0-proof, under development)
The imperceptible Digimarc Barcode makes the interactivity technically possible. The feature offers an endless potential of messaging, engagement and data collection.
An Interactive IML packaging is fully recyclable.