CMF Packaging, Nestlé and MCC Verstraete are working together to develop innovative packaging for a premium product, which also has sustainable features. Envases CMF S.A. is a leading Chilean plastic packaging manufacturer with more than 30 years of experience.
Right now, it is the leading company in Chile as a supplier of packaging to prestigious brands in food and other sectors. For its part, Nestlé is the world's leading company in the food and beverage sector, with a presence in 189 countries and more than 2000 brands in a wide variety of products. When such highly professional companies join forces, the result is more than surprising.
Pioneering format in the market
"The product is a premium category ice cream that offers a special consumer experience", says Florencia Hernandez, Consumer Marketing Manager at Nestlé. "Our product and its packaging were renewed to exceed consumer expectations, delivering a combination of ice cream, sauce and other added flavors in every scoop of ice cream, in a package that is perfectly suitable." Envases CMF's proposal to Nestlé was to innovate in its presentation in order to achieve a premium product through a very attractive design, which was also recyclable. Therefore, the aim of this new format is to exceed customer expectations, allowing them to acquire a traditional product in a pioneering packaging in the current Chilean market.
The results compensate for the challenge of innovation
Innovating in the design of a product, differentiating it from other similar products, carries a risk, but this risk leads to even higher potential benefits. "The result with consumers was positive, meeting Nestlé's and Envases CMF's sales expectations", says Carla Castilla, Key Account Manager and product designer at Envases CMF. "It has generated a new leadership in design for this type of packaging, making it an alternative in this technology in our country.”
This product and its packaging were renewed to exceed consumer expectations, delivering a combination of ice cream, sauce and other added flavors in every scoop of ice cream, in a package that is perfectly suitable and recyclable.
Florencia Hernandez, Consumer Marketing Manager at Nestlé
Curved packaging: a complex development
The packaging of this product has curves and counter-curves in its design, making it a complex packaging, which in turn allows it to stand out from the rest. To obtain this complicated design, teamwork was fundamental. Envases CMF researched, together with the manufacturer of the mold, the robot and the labels, the best alternatives to achieve the design. "Without a doubt, the most complicated part was the positioning of the side labels", explains Carla Castilla. "Finally, Nestlé also worked with its machine manufacturer to obtain the correct functioning of this new package."
100 % monomaterial: the move to in mold labeling
The result of the packaging has sustainable characteristics, being 100% monomaterial and recyclable. Envases CMF proposed the changeover from a thermoformed container with a paper label to an injection molded container with a label.
In mold labeling is ecological, as the packaging and label are made of the same material and can therefore be fully recycled. This monomaterial aims at simple recycling, something that is fully relevant for both CMF Packaging and Nestlé. In addition, this packaging alternative is completely new in Chile, so it has achieved exclusivity in the use of in mold labeling at the national level.
"As it is a monomaterial proposal, we aimed at making it easy to recycle, which is very relevant for CMF and Nestlé", says Carla Castilla.
A possible combination
If there is one conclusion that can be drawn from this successful collaboration, it is that the combination of creating an environmentally friendly product that also presents an attractive design for the end consumer is not at all unreasonable. In fact, Nestlé, Envases CMF and MCC Verstraete have shown us that it is possible. "Nestlé is a traditional player in the global ice cream market, and is always open to renewing its brands. This project had that objective, using images and a packaging presentation with a very interesting approach. In addition, it follows the trend of facilitating recycling, with the use of monomaterial packaging," says Oscar Peres, regional sales manager for Latin America at MCC Verstraete.
