CMF Packaging and Nestlé have shown that this is possible: sustainable product with attractive design
Great products come in great packaging, no doubt about that. So when a well-loved product gets renewed to go beyond consumer expectations, its packaging has to renew along. In order to reflect the premium, desirable ice cream inside, Nestlé opted for an out-of-the-box, highly decorative IML packaging that is completely new to the Chilean market. And guess what? It was love at first scoop.