Provio ice cream tubs with SealPPeel lidding
There’s a new kid on the Greek ice cream block, and it goes by the name Provio. Conquering the hearts of Peloponnese ice cream lovers, Provio high-quality sheep milk ice cream is marketed in a fully recyclable polypropylene packaging with SealPPeel lidding, reflecting the brand’s focus on nature and sustainable production.
A combination of tradition and quality
In a short period of time, Provio -a brand managed by Foodprom SA- has gained a leading position in the Greek fresh ice cream market. It is available in more than 1.500 points of sale around Greece. Combining pure, authentic ingredients such as fresh sheep’s milk with the know-how and passion of a dedicated team of ice cream confectioners, Provio aims for the premium and super-premium ice cream segment.
“Our products are made with the highest quality ingredients for the most delicious treat. We’re proud to avoid any manufactured made-up mixtures in our recipes, only using pure and original ingredients. Thanks to pasteurization and homogenization, we are able to offer our customers fresh, indulgent ice cream flavors,” says Mitsakos Athanasios, CEO of Foodprom.
Sustainable packaging
A product, like Provio, that is based on natural quality and purity, deserves nothing less than an outstanding, sustainable packaging.
The combination of our in-mold label decorated cups with the SealPPeel lid creates a mono-material, fully recyclable, consumer-friendly packaging where the tub and seal don’t need to be separated before recycling
Lefteris Antonakakis, Commercial Director at Kotronis Packaging
Maria Bafina, Regional Sales Manager IML at MCC: “Mono-material is the way to go. Provio made a smart move with SealPPeel die-cut lidding, and not only from a sustainable point of view. It allows for offset printed graphics and a high consumer convenience, great assets in the premium ice cream segment!”
