Europe is completely taken with crack-ready innovative Magnum IML packaging
Velvety vanilla ice cream with tasty pieces of classic, white or almond chocolate in a distinctive crackingly-tasty Magnum chocolate crust. That’s the successful formula for the new Magnum Pints, available in three timeless flavours. This brand new smash hit of a dessert with IML packaging has been available since spring 2017 on ice cream shelves in a large part of Europe. It’s quickly winning over new markets… Brand owner Unilever and injection molder Miko Pac provide more details about this trendsetting IML project.