An IML decorated packaging worth its salt
JOZO’s salt range is an indispensable companion in many kitchens and at many dinner tables. For its 300 gram salt shakers, the brand recently switched from a multiple component to a mono-material PP packaging. Recyclability: check! Attractive design: check! High quality, sustainable packaging: double check!
A new, sustainable shaker for JOZO
JOZO turned to SFA packaging to future-proof its salt shaker range. Alexander Heinsdijk, Business Development Manager at SFA Packaging: “The challenge was two-fold: we were aiming for a packaging that was both sustainable and highly attractive. Switching to a mono-material packaging was the obvious way to go.”
The original packaging, a combination of cardboard and aluminum (tube), polyethylene (bottom) and polystyrene (PE/PS cap), was completely redeveloped. With recyclability in mind, both shaker tube and cap became polypropylene packaging. The ‘old’ paper label was replaced by a PP in mold label that completely fuses with the PP shaker during the injection molding process.
The mono-material PP packaging allows for easy sorting at home. During the recycling stage, the entire packaging can be processed into granulates, which can be reused to make new plastic packaging.
A refined look
Thanks to the excellent printing quality, IML also effortlessly ticks the appearance requirements box.
“The offset printing technology at MCC Verstraete allowed for a combination of several appealing vibrant artworks with a limited number of used colors. The result is a stunning salt shaker that deserves to be on the kitchen counter rather than in the pantry!” says Stijn Quintyn, Regional Sales Manager at MCC Verstraete.
“The new shaker not only looks and feels better, but we have also managed to significantly improve its impact on the environment by using materials that are 100% recyclable” Nico Basson, Retail Segment Manager at Nouryon adds.
A well-seasoned partnership
“The key to our successful partnership with MCC Verstraete is that we both carry innovation and collaboration as our main priorities. Proof is in the packaging: this new JOZO shaker is a reference when it comes to recyclability and catches the eye from afar in the condiment shelf!” concludes Alexander Heinsdijk, Business Development Manager at SFA Packaging.
