A sleek, professional finish with IML for Vida is life
The hair care products of South-African brand Vida is life have specific requirements when it comes to packaging. To make sure its tubs gracefully withstand the warm and humid environment hair care products are used in, long-lasting packaging decoration is a must. In mold labeling turned out the perfect solution. Water resistance? Check. Scratch proof? Check. Professional, modern appeal? Triple check.
“The Vida is Life products are proudly formulated and manufactured in South Africa. Our brand focuses on healthy scalp and hair, supporting natural hair growth and thickening, reducing scalp irritation, and defining natural curls. Whether you have natural hair, styled, dreadlocks, braiding, wigs and weaves, or highlights and relaxers, we give you the confidence to go about your day!” says Katherine Joubert, Marketing and Brand Director at Vida is life, when introducing the brand.
Steam-proof in mold labels for a sophisticated look
Hair care products are used in a humid and moist bathroom environment. These conditions can have an effect on the products used in the bathroom, as well as their packaging. The moisture in the bathroom can cause labels and adhesives on product packaging to peel or lose their stickiness over time, leading to a less appealing appearance and even difficulty in identifying the product.
The non-scratch, non-peel and overall, long lasting features of IML labels are suitable for the environment our hair care products often find themselves in. The sleek and professional finish of IML only contributed to our choice of labeling technique.
Katherine Joubert, Marketing and Brand Director at Vida is Life
"The glossy look of the IML labels add to the overall professional look and feel of our packaging, which stands out to the consumer who is naturally more inclined to purchase a product that looks professional, modern and authentically appealing on shelf." In turn, this leads to a higher brand recognition and sales.
Satisfied partners
“We have a long relationship with Vida is Life and injection molder Mpact. We value the good understanding we have of each other’s businesses and the fruitful working relationship. We are happy that our solution for Vida is Life has met their consumers’ expectations and we foresee growth in that sector!” says Joe Kaddoum, Regional Business Development Manager Middle East and Africa at MCC Verstraete
“I can only agree. The 1 or 2 small issues we encountered when we started IML, were easily sorted out and the support we experienced then, added to the good partnership that we have. We’re very satisfied, about the service as well as the end packaging!” says Katherine.
It has been a great journey working with the great team from Vida, the milestones were filled with ups and downs and new learnings throughout the project. As an Mpact team we pride ourselves in being solution driven and ensuring that we supply a high-quality product consistently and this we have managed to do through this project.
“Working alongside the Vida team has truly been a remarkable experience. As Mpact, we take pride in our proactive approach to finding solutions and our unwavering focus on consistently delivering high-quality products. These values have been demonstrated throughout the entirety of this project”, says Brendan Mayer, Operations Manager Mpact Plastics Pinetown.
