Dairy dessert with iconic cat Pribináček gets colorful IML packaging
Pribináček creamy dairy dessert was the first Czech product of its type to make the switch to IML packaging. The brand thus killed two birds with one stone in 2015: the product was better protected and it stands out more on store shelves. Early this year, the iconic cat Pribináček, the hero of Czech and Slovakian children got a colorful IML makeover from MCC Verstraete, plastic packaging producers Herplast (80 g), and GIZEH Verpackungen (125 g). Brand owner Savencia is very pleased with the new, dynamic artwork.
Small children grow up with Pribináček
Czech and Slovakian children love Pribináček, a traditional creamy dairy dessert in a wide range of flavors. The flavor and texture are unique; creamy, but just thick enough that children can quickly spoon it up themselves. Plus, Pribináček is traditionally produced using locally sourced dairy products. The dessert was created after WWII, when children were in need of food with a high nutritional value. Pribináček was then marketed as a tasty, healthy dessert for kids.
Pribináček for all
Today, Pribináček still focuses on freshness and local ingredients. And consumers can now choose between two different sizes: 80 g and 125 g because, 11 years ago, the brand launched a larger packaging size for kids who wanted to continue eating Pribináček. Injection molder Herplast manufactures the original 80-g packaging, and GIZEH Verpackungen manufactures the 125-g packaging. Vanilla remains the most popular flavor, but Pribináček is now also available in many new flavors, like coconut or banana, and mixed flavors, like chocolate with vanilla.
From Pribináček in carton to IML
The original Pribináček carton packaging had issues almost from the beginning: the graphic quality wasn’t that great and the flavors of other foods in the refrigerator would penetrate the packaging and get into the dessert. That’s why Pribináček decided to switch to IML in 2015. The IML labels were selected from MCC Verstraete.
Pribináček the cat gets a new outfit
The IML packaging was totally restyled in early 2017. The iconic cat, Pribináček, is still the focus, but the packaging is now even more colorful and dynamic. Pribináček is even coming to life in May and June of this year in his new TV commercials, so children get to see “real” cat Pribináček for the very first time!
Adapting the artwork for an IML label is very simple. The launch of a new design itself barely affects production losses.
Benedict Adins, Regional Sales Manager at MCC Verstraete
IML is resistant to cold and moisture
Pribináček is the first product of its kind to get IML packaging. This means it still stands out on the store shelves because the intense printing quality means that the packaging is more colorful than ever. Moreover, the IML packaging is strong and hygienic because it is perfectly resistant to moisture and major temperature fluctuations. That makes IML ideal for frozen and refrigerated products.
