Returnable container system trial powered by VariableData IML
New Zealand supermarket retailer New World is trialing RePlay, a returnable container system by Bonson Packaging, designed specifically for food & deli services to replace single-use containers. It allows customers to buy deli goods in reusable polypropylene containers using a simple tap of their phone or debit card.
PP packaging with VariableData IML
Polypropylene packaging was chosen after comparing PET, glass, aluminium, steel, and plant-based alternatives, as it balances durability, food safety, functionality, environmental performance, regulatory compliance, customer appeal and cost.
The return & reuse system is supported by a unique code on the bottom of the container, applied using dishwasher resistant VariableData IML labels. The unique code ensures track & tracing of the containers from deli counter to dinner table all the way back to the RePlay smart bin and sanitizing stage.
How RePlay works
- Consumer buys fresh foods from the deli
- Deli team scans the container’s unique code & fills it
- Consumer taps card or phone at the deli counter (Bonson’s ‘Tap to RePlay™’ technology)
- The unique code is linked to the consumer’s account
- Rinse and return to RePlay smart bin after use
- Consumer gets deposit back
- Containers are sanitized and ready for their next use
Up to 50 reuse cycles
In-house testing by Bonson Packaging indicates RePlay containers may be used for up to 50 cycles, with actual reuse rates to be determined during the trial.
