Plagron breaks new grounds with IML
The Plagron soil fertilizers are marketed in their iconic purple packaging in over 56 countries. Their unique color is not the only feature that makes the rectangular ‘supermix’ buckets stand out - thanks to IML they radiate quality and professionalism as well.
A product with specific packaging demands
“Soil fertilizers and additives have specific compositions. Organic varieties consist of ‘living’ components such as bacteria or manure, needed to help plants and crops grow. Selecting the right packaging material depends on possible interactions with the product – or better: the lack thereof,” explains Steven Brebels, Senior Supply Chain Manager at Bertels, the company behind Plagron.
Polypropylene turned out the perfect solution for Plagron’s supermix, a proprietary developed soil improver.
Custom-colored rectangular buckets
In search of a container fitting for various local markets in terms of shape and size, and efficient in production and logistics, Plagron ended up with Dijkstra’s GL RH 17 rectangular buckets with iron bracket and grip roll.
But there’s more. “Plagron has a great eye for branding, reflected in its strong visual identity. To bring this to life and right to the consumers, we developed a custom purple masterbatch. This came with very specific challenges,” says Steven Rupert at Dijkstra Plastics. “But thanks to a good collaboration and understanding from both sides, the custom-colored buckets hit the spot. They’re an indispensable part of the brand’s positioning.”
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IML decoration for a professional and durable look
Striving for a qualitative and professional appearance, Plagron opted for IML labeling.
Before IML, we decorated our packaging with self-adhesive labels. Depending on the export country and corresponding information (legally) required on the label, different labels were applied. This wasn’t the best option for our products – the labels detached from the container or the static caused dirtied packaging.
Lianne Coppen-Evers, Plagron’s packaging coordinator, explains.
IML answers to these challenges:
- Enough label space for region-specific information
- High production efficiency
- A premium and professional look
- Durable, high-quality decoration
As the Plagron purple is a vital part of the brand experience, MCC’s color team developed a spot color that exactly matches the masterbatch of the packaging.
A reference in the aisle
The beauty of consistently watching over and carrying out a distinct brand? High brand recognition.
The market responds very positively to Plagron’s product range: “The result of our collaboration with Dijkstra Plastics and MCC is a packaging that stands out from competition, not screaming for attention but creating calm in a storm,” Lianne Coppen-Evers says.
